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    Valentine's Day Survival Guide for Singles

    By Sarah Chen Sunday 25th January 2026 3 min read
    <h2>It's Just a Day</h2> <p>Valentine's Day is a £1.3 billion industry designed to sell cards and flowers. Not participating doesn't make you sad — it makes you financially sensible.</p> <h2>If You Want to Date</h2> <p>Dating apps see their biggest spike in January and February. If you're going to try apps, this is actually the best time to start.</p> <h2>If You'd Rather Not</h2> <p>Plan something you genuinely enjoy. Dinner with friends, a solo cinema trip, or a new hobby class. Valentine's for one is an act of self-respect.</p>
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    Sarah Chen

    Sarah is WhichDating's lead app reviewer with 5 years of experience testing dating platforms.