Lifestyle
Valentine's Day Survival Guide for Singles
By Sarah Chen Sunday 25th January 2026 3 min read
<h2>It's Just a Day</h2>
<p>Valentine's Day is a £1.3 billion industry designed to sell cards and flowers. Not participating doesn't make you sad — it makes you financially sensible.</p>
<h2>If You Want to Date</h2>
<p>Dating apps see their biggest spike in January and February. If you're going to try apps, this is actually the best time to start.</p>
<h2>If You'd Rather Not</h2>
<p>Plan something you genuinely enjoy. Dinner with friends, a solo cinema trip, or a new hobby class. Valentine's for one is an act of self-respect.</p>S
Sarah Chen
Sarah is WhichDating's lead app reviewer with 5 years of experience testing dating platforms.