About WhichDating.com
WhichDating.com is an independent dating site review, comparison, and resource platform. We help singles find the right dating platform by providing expert reviews, head-to-head comparisons, safety guides, and lifestyle content — all built on honest ratings and editorial independence. Our team has over 20 years of experience in the online dating space.
What We Do
WhichDating helps you navigate the overwhelming world of online dating by providing clear, honest, data-driven guidance. We review and compare every major dating site and app, publish guides on dating safety, profile writing, and singles lifestyle topics, and maintain the most comprehensive dating site directory available.
Every piece of content on WhichDating is designed to help you make better decisions — whether that's choosing the right app, spotting a scammer, writing a better profile, or understanding the financial realities of single life.
Who We Are
WhichDating.com is part of a small portfolio of dating brands that also includes:
- DatingPartners.com — a white-label dating platform for entrepreneurs and affiliates
- Smooch.com — a verified dating platform with compulsory ID verification for members aged 30–65+
Our team has over 20 years of experience in the online dating industry, including executive experience at some of the world's largest dating companies. We understand how dating platforms work from the inside — the algorithms, the business models, the incentives — and we use that knowledge to give you genuinely useful, insider-informed advice.
Our Values
Honest ratings. Our scores reflect genuine editorial assessment. Platforms cannot pay for better reviews. See our How We Review methodology for full details.
Safety first. We believe every person deserves a safe dating experience. We prioritise platforms with identity verification, highlight safety features in every review, and publish comprehensive safety guides.
Transparency. We disclose our commercial relationships (affiliate commissions), our portfolio relationships with other dating brands, and our review methodology. We believe transparency builds the trust that comparison sites depend on.
Inclusive. We review platforms for all demographics, orientations, and relationship goals. Our city guides, lifestyle content, and platform coverage serve the full spectrum of single people.
How We Make Money
WhichDating earns revenue through affiliate commissions. When you click a "Visit Site" link on our reviews or comparison pages and sign up for a dating platform, we may receive a commission from that platform. This is the standard monetisation model for comparison and review sites.
Affiliate commissions never influence our editorial ratings or rankings. For our full policy, see our Affiliate Disclosure.
Publisher
WhichDating.com is published by High Intent Media Inc, 16192 Coastal Highway, Lewes, DE 19958, USA.
Contact Us
For editorial enquiries: editorial@whichdating.com For partnership and advertising enquiries: partners@whichdating.com For general enquiries: hello@whichdating.com
Who owns WhichDating
WhichDating is published by High Intent Media Inc. It is part of the same group as Smooch, a UK dating site, and DatingPartners, the platform behind a network of 524 local and niche dating sites.
Here is how we handle that:
- Every site we own carries a "Same owner as WhichDating" label wherever it appears on WhichDating.
- Smooch is scored with the same method as every other app. It can win a category only when it is the best fit for that need.
- DatingPartners is a platform for businesses, not an app for singles, so it does not appear in our rankings.
- Sites on the DatingPartners network are listed on one page rather than ranked.
- We may earn a commission when you join an app through our links. That never changes a score.
Our Editor-in-Chief is Bill Alena.
Frequently Asked Questions
Is WhichDating independent?
WhichDating is part of a small portfolio of dating brands (which also includes Smooch and DatingPartners), but our editorial team operates independently. Affiliate commissions and portfolio relationships never influence scores or rankings.
How do you make money?
Through affiliate commissions — when you click our links and sign up for a dating platform, we may earn a commission. This funds the site without charging readers.
How can I contact WhichDating?
Email editorial@whichdating.com for editorial matters, partners@whichdating.com for business enquiries, or hello@whichdating.com for general questions.