Advertise on WhichDating.com
WhichDating.com reaches thousands of high-intent singles actively researching and comparing dating platforms. Our audience isn't casually browsing — they're making purchase decisions. We offer sponsored directory listings, featured placement cards, native in-content advertising, and custom partnership packages. All advertising is clearly labelled and never influences our editorial ratings.
Why Advertise on WhichDating
High-intent audience. Our visitors are actively comparing dating platforms — they're at the decision stage, not the awareness stage. This means higher conversion rates than general display advertising.
Trusted environment. Our editorial independence means readers trust our content. Advertising alongside trusted editorial content benefits from the halo effect of that trust.
Targeted reach. Our audience is exclusively singles interested in dating — the exact demographic dating platforms need to reach. No wasted impressions on irrelevant audiences.
Multiple touchpoints. Our reviews, comparisons, guides, directory, and blog provide multiple contexts for your brand to appear naturally.
Advertising Options
Sponsored Directory Listing
Your dating site receives a featured listing at the top of our directory, clearly labelled as sponsored. Includes enhanced description, score display, and prominent CTA.
- Best for: Driving signups and brand awareness
- Pricing: Flat monthly rate or CPL
Featured Pick Card
A branded card in our homepage Top Picks section or within relevant comparison pages. Styled consistently with editorial cards but clearly marked as a featured partner.
- Best for: High visibility with conversion tracking
- Pricing: CPA or RevShare
Native In-Content Placement
A contextual recommendation within relevant guide or blog content. For example, your platform mentioned as a recommended option within our "Dating Over 50" guide.
- Best for: Contextual relevance and trust-based conversion
- Pricing: CPA or CPL
Sidebar Display
Standard display advertising (300×250 or 300×600) in the sidebar of review, comparison, and guide pages.
- Best for: Brand awareness and retargeting
- Pricing: CPM or flat monthly
Custom Partnership
Bespoke packages combining multiple placements, exclusive category sponsorship, or co-branded content. Contact us to discuss.
Pricing Models
We are flexible on pricing models and will work with what suits your objectives:
| Model | How It Works | Best For |
|---|---|---|
| CPA (Cost Per Acquisition) | You pay when a user signs up or subscribes | Performance-focused campaigns |
| CPL (Cost Per Lead) | You pay when a user registers a free account | Lead generation and funnel building |
| RevShare | You pay a percentage of referred user revenue | Long-term partnership alignment |
| CPM (Cost Per Mille) | You pay per 1,000 impressions | Brand awareness campaigns |
| Flat Rate | Fixed monthly fee for placement | Predictable budgeting |
Editorial Integrity
Our promise: Sponsored placements never influence our editorial ratings, scores, or review verdicts. All advertising is clearly labelled. Our editorial team operates independently from our commercial partnerships.
Advertising on WhichDating means your brand appears alongside trusted, independent editorial content — not that your brand receives favourable editorial treatment.
Get in Touch
To discuss advertising opportunities, contact our partnerships team:
Email: partners@whichdating.com Subject: Advertising Enquiry — [Your Company Name]
Please include: your company name, website URL, target audience, preferred placement type, and approximate budget range. We'll respond within 2 business days.
Frequently Asked Questions
Can I pay for a better review score?
No. Advertising and editorial are completely separate. Sponsored placements are clearly labelled and never influence review scores, rankings, or verdicts.
What is the minimum budget?
Sponsored directory listings start from approximately £150/month. CPA and CPL arrangements have no minimum — you pay based on performance.
Do you accept adult dating sites?
We accept advertising from legitimate adult dating platforms that comply with applicable laws and advertising standards. Contact us to discuss.